Can a Big Brand Vodka Be Cool Enough for Craft Cocktails?

Once upon a time, way back in the 1990s, vodka was pretty much the coolest thing you could order. It was the It drink at clubs and bars, and its magical (dearth of) flavor swept the nation. But, in the last decade, the craft movement has exploded. "Small batch," "hand-made," and "craft" are the new buzzwords for everything from beer to whiskey and gin to cocktails.